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People crowns Jonathan Bailey Sexiest Man Alive 2025. Inside his Wicked Fiyero breakout, Bridgerton fame as Anthony, Tony and BAFTA wins, viral shirtless memes, single status, queer icon power, and exclusive People photoshoot teasers.
It is official. Jonathan Bailey has been named People’s Sexiest Man Alive for 2025, capping an electrifying year where he conquered the box office as Prince Fiyero in Wicked: For Good and cemented his global status as a romantic lead thanks to Bridgerton. According to industry roundups, he is People’s first openly gay honoree, and his exclusive photoshoot is already teasing a moody, steamy aesthetic that fans cannot stop sharing [2]. Add the viral shirtless memes, a publicly single status, and the kind of effortless charisma that turns premieres into events, and Bailey’s glow-up is the cultural moment of 2025.

People’s Sexiest Man Alive is more than a glossy cover. It crystallizes what audiences have felt for months. Bailey’s win lands at the crossroads of cinematic triumph, internet virality, and meaningful representation. Reports note that he is the first openly gay man to claim the title, an emblematic milestone at a time when mainstream entertainment is finally centering queer stars and stories [2]. The cover’s teasing stills promise a photoshoot that leans into both classic elegance and modern heat, reflecting how he toggles from tuxedoed leading man to relaxed, shirtless confidence without losing the grounded charm that made him a fan favorite.
| Highlight | Details |
|---|---|
| People’s Sexiest Man Alive | First openly gay honoree, exclusive photoshoot teasers draw heavy buzz [2] |
| Box Office Breakout | Prince Fiyero in Wicked: For Good. Opening weekend of $226 million worldwide. 2025 slate contributes to $1.09 billion global box office [1] |
| Streaming Icon | Global breakout as Anthony Bridgerton in Bridgerton Season 2. Viral thirst memes keep the character trending [2] |
| Awards Momentum | Recognized with Tony and BAFTA wins, underscoring stage and screen excellence [2] |
| Personal | Publicly single and embraced as a prominent queer icon [2] |
Prince Fiyero has always been the charmer of the Wicked canon, but Bailey turned the role into a pop-cultural rocket. Wicked: For Good created a multiplex surge that put musicals back at the center of blockbuster conversations, and Bailey’s flirty, warm, and sharply sung Fiyero anchored the film’s romantic energy. Reports confirm a record-shattering $226 million worldwide opening, the strongest ever for a Broadway-to-film adaptation, and a 2025 cumulative of $1.09 billion across Bailey’s theatrical slate [1]. Those are not just strong numbers. They are history-making figures that reposition musicals as bankable tentpoles and elevate Bailey as a marquee name who can open a movie at scale.
His Fiyero is a strategic study in range. He radiates princely bravado during showstoppers, then relaxes into flushed vulnerability in quiet scenes. The airy, devil-may-care strut has edge, but it never lapses into caricature. What makes his performance linger is how he sings with meaning, not simply volume. Every lyric feels anchored to intention, and that alignment lets the romance breathe. It is starcraft that comes from a deep theater bank. Bailey cut his teeth on the stage, and the discipline shows in how he scales emotion from close-up to sweeping ensemble while keeping the character fully human [1].
Wicked: For Good also wrapped Bailey in a constellation of powerhouse performers. For more on the shared triumph that fueled the film’s avalanche of buzz, including co-star moments that lit up timelines, see our deep dive on Cynthia Erivo, her emotional journey with the role, and the viral moments she shared with Ariana Grande on the road to release here.

Before the emerald glow of Oz, there was a viscount with a bruised heart and the stiffest upper lip in the ton. Bailey’s Anthony Bridgerton finalized his passport to international fame with Bridgerton Season 2, a performance that cemented him as the rare modern romantic lead who can be exacting, flawed, and devastatingly swoon-worthy at the same time [2]. His enemies-to-lovers dance with Kate Sharma turned yearning into an art form and the show’s bee scene became both a meme and a masterclass in chemistry. The result was not just fan engagement. It was durable fandom that followed him off-platform.
When Anthony strides across the screen, the camera loves him, but the audience loves him more. The viral reaction to his shirtless scenes and formalwear looks fueled thirst traps that still recycle across platforms each time Bailey trends for a new role [2]. That cross-pollination of streaming clout with theatrical buzz is one reason his 2025 big-screen surge converted to record attendance. Star images travel. Bailey’s star travels exceptionally well.
Jonathan Bailey’s ascent looks meteoric in 2025, but the foundation is years of craft. The reports note that he has earned Tony and BAFTA wins, a reflection of an artist who built range in theater, television, and film and then brought all of it forward at exactly the right moment [2]. That background matters for longevity. Fame creates the flash. Craft creates the staying power.
What audiences often respond to, even if unconsciously, is the way a seasoned stage actor monitors tempo, shapes a scene, and protects character integrity. Bailey’s work shows those instincts. He calibrates a scene as if it were live, which makes his performances feel present and alive even in the tightest close-up. When he plays romantic tension, he often plants it in the breath between lines. He knows when to underplay and when to let a moment crest.
Some stars have one viral moment. Bailey has a carousel. The shirtless thirst traps that began as playful fan edits now exist as a genre. They trend whenever he premieres a film, attends an awards show, or posts a behind-the-scenes still. The appetite is not just for bare abs. It is for the flirty grin, the relaxed posture that looks like he wandered into the photo from a perfect brunch, and the wink of self-awareness that says he understands the bit and is enjoying it too [2].
Thirst culture can be reductive, but with Bailey it has evolved. Fans celebrate the beauty, then point to the performance. The meme trains repeat the gag, then cite the role. That cycle turns what could be fleeting attention into sustainable fandom. It also helps Why Fiyero and Why Anthony debates trend with every new release. The memes keep the work in the conversation. The work justifies the memes. It is a feedback loop every studio and streamer wants.

Bailey’s public image in 2025 is refreshingly clear. He is openly gay, widely embraced as a prominent queer icon, and publicly single [2]. That combination matters. The first openly gay Sexiest Man Alive is not a token milestone. It reflects a shift in who gets to be the default heartthrob and how audiences receive that image. Bailey’s authenticity has cultivated deep trust with fans who feel seen by his success and inspired by the unguarded way he occupies it [2].
Representation alone is not impact. It is representation multiplied by visibility, multiplied by excellence. Bailey’s year delivers all three. His face sits on magazine stands next to superheroes and pop stars. His work sits atop box office charts and streaming homepages. His conduct, from interviews to red carpet interactions, models a version of stardom that is openhearted and intentional. In a year defined by spectacle, Bailey has been irresistible without being inaccessible.
The teasers for People are already doing numbers. Think classic portraiture warmed by candlelit tones, then punctuated with contemporary edge. Tailored coats. Open collars. Sun-striped windows that land across cheekbones in a way that becomes mood board material within hours. The images lean into the duality that defines his appeal. He is polished but playful, regal but approachable. He looks ready for the opera and ready for the after-party [2].
Editorially, it is a smart blend. It nods to his period-drama pedigree and modernizes it. It catches the charisma that drives box office while crafting a capital-R Romantic aesthetic that slots perfectly into social sharing. Expect behind-the-scenes reels to spike in the lead-up to the full feature, and expect fan edits that intercut People shots with Wicked: For Good and Bridgerton clips to thrive for weeks.
For all the swoon, there is a spreadsheet. The 2025 data points are clean and emphatic. Wicked: For Good delivered a $226 million global opening weekend, and Bailey’s combined 2025 film contributions crossed $1.09 billion at the worldwide box office, positioning him as one of the year’s definitive movie stars [1].
| Metric | Figure | Notes |
|---|---|---|
| Wicked: For Good opening weekend | $226 million worldwide | Record for a Broadway adaptation to film [1] |
| Bailey’s 2025 global box office total | $1.09 billion+ | Aggregate across 2025 releases [1] |
| 2025 status | Top-tier box-office star | Industry summaries and competitive analyses [1] |
Bailey’s style arc in 2025 reads like a visual biography of the year. The Bridgerton silhouette of crisply cut coats and sharply tied cravats evolved into red carpet tailoring with playful touches, then into the eased-up luxury of the People shoot. He is unafraid of texture or tone shifts. Velvet one night. Sun-baked camel the next. Crisp tux, then knit polo. It all feels cohesive because the anchor is not the clothes. It is the man who knows how to wear them.
The charm in his style choices is that they look lived-in rather than museum-distant. He can go formal without rigidity. He can go relaxed without losing polish. That is a lesson many stars learn late, if at all. Bailey has it already, and it photographs beautifully.
Curious how it all stacked up? Here is a simplified snapshot of a year built on rhythm and reach.
| Month | Milestone | Impact |
|---|---|---|
| Early 2025 | Fiyero campaign clips and soundtrack teases | Social energy builds. Wicked anticipation hits fever pitch [1] |
| Mid 2025 | Festival and premiere circuit buzz | Critical chatter converges around Bailey’s magnetism and musical chops [1][2] |
| November 2025 | Wicked: For Good releases | Record-breaking $226 million opening weekend. Meme waves crest [1] |
| Late 2025 | People’s Sexiest Man Alive | First openly gay honoree. Photoshoot teasers dominate share feeds [2] |
The phrase glow-up is everywhere, but most glow-ups are cosmetic. Bailey’s is substantive. His year aligns audience appetite, cultural momentum, and craft. The box office did not just benefit the brand of a single star. It reframed an entire genre’s commercial ceiling. The photoshoot did not just sell magazines. It shifted the center of gravity for who gets canonized as the leading image of desire in a given year. And the memes did not just trend for a news cycle. They kept looping into work that justified the attention [1][2].
Another reason the glow-up stuck is relational. Bailey’s interactions with co-stars, interviewers, and fans read as attuned and generous. He is quick to credit collaborators, quick to laugh at himself, and quick to soften the edges of celebrity performance with human touches. That presence can feel intangible, but it is the ballast that lets a cultural moment transition into a career chapter.
Visibility carries responsibility, and Bailey seems aware of the dynamic. While he guards his personal life, his public posture signals care for queer communities and an interest in industry change that repudiates old gatekeeping instincts [2]. In 2025, his presence alone on a mass-market cover is a form of advocacy because it widens the template. The message is not only that queer stars can lead. It is that they are leading, and audiences are embracing them without caveat.
That shift matters for emerging actors who see in Bailey a proof-of-concept for careers that do not require coded persona management. It matters for fans who want to feel that the culture they love also loves them back. This is the kind of representation that resonates in the marrow.
There is a reason Bridgerton continues to shadow every Bailey story. The series taught the world how to watch him. It gave audiences a language for his specific magnetism, then amplified that language at scale. Even casual viewers who do not track season-to-season developments know Anthony Bridgerton as shorthand for yearning, sturdy charm, and a glare that telegraphs ten unspoken lines of dialogue [2]. That shorthand followed Bailey into 2025, which made his cinematic pivot feel inevitable rather than abrupt.
It is also why his fans were primed to receive him as Fiyero. Bridgerton established the period allure. Wicked blasted it into musical technicolor. People applied the seal. Each platform extended the previous one without redundancy. That kind of continuity is marketing gold, but it is also narrative coherence for an audience that likes to feel it is following a story rather than a scatter of headlines.
After a year of premieres, press, and photoshoots, the next chapter will likely focus on projects that consolidate this star phase while inviting new creative risks. A shrewd path could balance another large-scale studio title with a prestige drama or a limited series that foregrounds character work. He has already demonstrated that he can sing, smolder, and sell tickets. The next targets may be roles that let him surprise. That could mean a grounded contemporary romance, a taut thriller, or a sharp-witted dramedy. The point is not to get louder. It is to get deeper.
One under-discussed opportunity is the conversational interview circuit that moves the culture needle: long-form podcasts, thoughtfully curated roundtables, and intimate profiles that prioritize craft. Those spaces reward actors with lived-in perspectives and generosity. Bailey excels at both. If he chooses to open that aperture wider, he will likely expand his halo beyond fandom into broader cultural thought leadership.
Yes. Reports confirm that People named Jonathan Bailey the Sexiest Man Alive for 2025, with the added milestone that he is the first openly gay honoree. The magazine’s exclusive photoshoot has been teased across social platforms and in industry coverage [2].
He played Prince Fiyero. His performance was celebrated for charisma, musicality, and a tender romantic core that anchored the film’s emotional stakes. Wicked: For Good set a new record for a Broadway adaptation with a $226 million opening weekend worldwide [1].
Bailey’s turn as Anthony Bridgerton in Season 2 catapulted him to global attention. The performance produced an enduring fanbase, created viral memes and thirst edits, and established a romantic lead image that helped power interest in his 2025 film slate [2].
Publicly, yes. He is widely understood to be single in 2025 and is embraced as a prominent queer icon who has been open about his identity while maintaining healthy boundaries around his private life [2].
It is a meaningful cultural shift. The honor signals a broader and more inclusive vision of mainstream desire. It positions a queer leading man at the center of the year’s defining heartthrob conversation and reflects audience enthusiasm for stars who bring authenticity to their public image [2].
Yes. Reports credit Bailey with wins at both the Tony Awards and the BAFTAs, underscoring his depth across stage and screen. These accolades help explain the staying power behind the current wave of popularity [2].
Very big. It opened to $226 million worldwide, a record for a Broadway-to-film adaptation. Bailey’s 2025 movies collectively contributed more than $1.09 billion to the global box office [1].
Because they keep interest high and cross-pollinate audiences. Thirst edits lead fans to clips and interviews, which in turn direct them to his films and shows. The meme cycles feed the work, and the work feeds the meme cycles [2].
He is 37 in 2025, according to the reporting summaries cited here [2].
Revisit Bridgerton Season 2 to see how his romantic lead energy first captured global attention. Then watch for the full rollout of People content tied to his Sexiest Man Alive feature. If you want more Wicked universe coverage, do not miss our feature on Cynthia Erivo and the film’s awards-season buzz here [1][2].