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Kylie Kelce joins NBC’s Milan-Cortina Creator Collective. Learn how she landed the Olympics gig, content plans, travel, and charity focus.
Kylie Kelce is a former college field hockey standout, a mom of four, a podcast host, and a loyal Philadelphia Eagles supporter. Fans love her for her real-life approach, friendly humor, and big heart for charity work. That mix of sports savvy, family focus, and service is exactly why her next move has everyone talking.

NBC selected Kylie Kelce to be part of its Creator Collective for the Milan Cortina 2026 Winter Olympics. The network is leaning into digital creators who can bring fans closer to athletes, culture, and moments around the Games across YouTube, TikTok, and Meta. Kylie fits that strategy because she already connects with a wide audience and knows how to tell sports stories that feel personal and fresh. Reports say NBC tapped her after seeing strong creator results around the Paris 2024 cycle, where digital Olympic content drew hundreds of millions of views across platforms [1][5].
NBC also highlighted the value of creators with a unique perspective to reach younger fans who live on social platforms. Kylie’s blend of athlete mindset, mom life, and Eagles community ties makes her a relatable guide to the Winter Games experience [3].
The Creator Collective is NBC’s digital-first team for Olympic storytelling. Instead of traditional play-by-play commentary, the group produces short, engaging videos, interviews, and behind-the-scenes moments designed for social feeds and on-demand viewing. It is meant to complement TV coverage by giving viewers a more personal, informal look at the Games. Expect content on NBC’s official channels and partner platforms, with creators like Kylie front and center in on-the-ground storytelling from Italy [5][3].
The Creator Collective helps fans discover athlete routines, venue vibes, and local culture during the Games. The goal is to make the Olympics feel closer, more human, and easier to follow in the fast-scrolling world of mobile video [5][3].
Three things stand out.
NBC’s plan is to connect Olympic moments with real people through creators who feel approachable. Kylie’s track record suggests she can translate complex moments into simple, memorable stories. That is exactly the point of the program [3][5].


Kylie is a visible supporter of the Eagles Autism Foundation. The organization has raised more than 30 million dollars and recently awarded 8.1 million dollars across 53 grants to research and community programs [2][4]. She has spoken from the heart about her personal connection to autism, sharing that she knows individuals on the spectrum as part of her extended circle and believes in celebrating their strengths. In her words, people on the spectrum can be amazing, and she wants to help create more opportunities for them [4].
That cause-first mindset translates well to Olympic coverage. Viewers can expect Kylie’s content to spotlight inclusion, accessibility, and the human stories behind the medals. When creators frame the Games around empathy and possibility, it helps new fans feel welcome and seen. NBC’s focus on creators who connect with younger audiences aligns with this approach [3].
It is. Traveling to Italy for the Winter Games is a major professional move, especially soon after welcoming baby Finnley. Kylie has shown she can balance family life with purpose-driven projects. This Olympic role underscores that balance in a new way. She will be telling stories in a high-energy, global setting while keeping her grounded, family-first voice. That is a big step and a proud one for fans who have followed her journey.


Fans are curious, and it is a fair question. At the time of writing, there is no public confirmation about Jason Kelce’s travel plans. Scheduling during the Winter Games can be tricky, and work commitments often decide these choices. It would not be surprising if he visits or supports from afar, since both are common for families during the Olympics. For now, the focus is on Kylie’s creator role and the content she will deliver from Italy.
The Milan Cortina Winter Olympics take place in February 2026. NBC’s creator selections were reported in December 2025, giving creators several months to plan segments, pre-produce ideas, and coordinate access with athletes and venues [1]. Expect a build-up of teaser content closer to the Opening Ceremony, followed by daily posts during competition. After the Games, creators often share wrap-up highlights and reflective pieces that capture lessons and favorite moments.
Based on NBC’s Creator Collective approach and what worked around Paris, here is what you can likely expect:
Her role is designed to bring viewers closer to the people behind the performances. The tone will likely be friendly, curious, and accessible, tailored for social feeds where authenticity matters most [3][5].
To keep up with Kylie’s posts during the Games, here is a simple checklist:
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Philly pride is baked into everything Kylie does. She is a familiar face at Eagles events and a steady champion of the city’s fan culture. That proximity to a passionate sports community sharpens her sense of what fans care about. Expect her to bring that same spirit to the Winter Games, cheering for Team USA, sharing wins with warmth, and showcasing the grit and humor that Philly fans love. Her charity work through the Eagles Autism Foundation further roots her in service and community, which gives her content more depth and heart [2][4].
Creators thrive when they keep things simple, human, and helpful. Here are the kinds of questions Kylie may use to guide her segments:
These prompts unlock personal stories that feel universal, which is the sweet spot for social video [5].
| Role | NBC Creator Collective member for the 2026 Winter Olympics [5] |
| Location | Milan and Cortina d’Ampezzo, Italy |
| Focus | Digital stories for social platforms, behind-the-scenes access, athlete features [5] |
| Why Kylie | Sports background, relatable voice, and ability to reach younger audiences [1][3] |
| Paris 2024 lesson | Creator-first coverage drove hundreds of millions of views [1] |
| Charity profile | Eagles Autism Foundation: $30M+ raised; $8.1M across 53 grants [2][4] |


Very likely. Olympic creator roles can lead to new opportunities in sports media, branded storytelling, hosting, and live event coverage. The Games are a global stage. If Kylie’s content resonates, it could expand her media footprint while keeping her mission-driven identity. Because she blends athlete-minded curiosity with community focus, she is well positioned for future projects that value both heart and clarity.
Here are three common misunderstandings:
Young viewers expect authenticity, shorter formats, and a sense that the person on camera understands everyday life. Kylie’s experience as an athlete, a mom, and a Philly community member gives her an accessible voice that matches how Gen Z and young millennials consume sports. NBC explicitly called out the need for creators with a unique perspective to reach younger audiences. Kylie checks that box [3].
Inclusion is central to the Olympic movement, and it is central to Kylie’s charity work. The Eagles Autism Foundation invests in research, support, and community programs that help people on the spectrum and their families. Kylie has spoken about the personal connections that drive her commitment to the cause. Those values fit naturally with stories that highlight access, belonging, and the human side of competition at the Games [2][4].
It is another example of choosing projects that match her values and strengths. Her sports background helps her ask smart questions. Her charity work keeps her focused on people. Her family life keeps her grounded. The Olympics add a global layer to what she already does well: connect, listen, and share stories that make sports feel close and meaningful.
Probably in spirit, and maybe in cameos. Kylie’s Eagles connection is part of who she is, and Philly fans tend to travel well. You can expect nods to the Birds and messages for Eagles Nation during the Games, even if schedules keep things flexible. That hometown heartbeat makes her content feel anchored and personal.


She is part of NBC’s Milan Cortina 2026 Creator Collective. The team produces digital-first, behind-the-scenes Olympic content for social and streaming platforms [5].
No. Her work is primarily for social and digital channels. Think short-form video stories, quick interviews, and on-the-ground moments that complement NBC’s broadcast coverage [5].
She brings an athlete’s understanding, on-camera ease, and a community-focused voice. NBC also emphasized the importance of creators with unique perspectives to reach younger audiences [1][3].
Kylie’s advocacy shows that she values inclusion and impact. The foundation has raised more than 30 million dollars and awarded 8.1 million dollars in recent grants. That service-minded approach shapes how she tells stories at the Games [2][4].
Expect teasers in the months leading into February 2026 and steady daily content during the Games. Follow NBC Olympics accounts and Kylie’s social channels for updates [5].
There is no public confirmation yet. Travel will depend on schedules and family plans. Either way, expect supportive shout-outs and Eagles spirit.
Start with NBC Olympics on TikTok, Instagram, Facebook, and YouTube. Also follow Kylie’s accounts for cross-posted clips and personal moments from Italy [5].
Personal athlete moments, team culture, venue vibes, local food, and simple breakdowns that make the Winter Games feel approachable and fun [3][5].
Specific contract details have not been made public. It is common for creator roles with major events to be compensated.
Digital creator content around the Paris cycle generated hundreds of millions of views across platforms, which reinforced NBC’s investment in creators for Milan Cortina [1][5].
