Kris Jenner Momager Fee 2025: Inside Her 10% Billion Empire

Meet Kris Jenner in 2025: the ultimate 70-year-old momager

Kris Jenner is the blueprint for a modern celebrity manager. She is the 70-year-old powerhouse guiding the Kardashian-Jenner family and turning attention into money. Fans search for one number most: the Kris Jenner momager fee. She is famous for saying she takes 10 percent, and that simple rule, applied at scale, helped build a fortune around $200 million while steering a family business often valued in the billions [1][2][4].

What exactly is a momager fee, and how does Kris set hers?

A momager fee is a manager commission charged by a parent who manages a child’s career. In entertainment, traditional manager commissions often sit in the 10 to 20 percent range, depending on leverage, workload, and the type of deal. Kris has made her line clear for years: “I’ll take 10%.” She has also said that this makes the work worth her time [1][2].

In practice for Kris, the 10 percent typically applies to money her children earn from:

• TV and streaming payments, including appearance fees and producer fees
• Brand endorsements and partnerships
• Licensing and merch deals
• Beauty, fashion, and beverage brand revenues where she is engaged in management and operations support

On top of management commissions, Kris also collects executive producer fees on the family’s shows, which are separate from the 10 percent. In some cases, managers or family operators can hold equity or affiliate marketing stakes, but those vary by deal and are not always public [1].

How does the industry compare?

Here’s a quick comparison of common manager fee patterns across entertainment and how Kris’s approach fits. This is a general view. Each contract is unique.

Manager type	Typical commission	Notes
Traditional entertainment manager	10% to 20%	Often on gross; may exclude certain costs; negotiated
Music manager	15% to 20%	Higher due to touring complexity
Family “momager” or “dadager”	10% to 20%	Often mirrors industry rates in formal agreements
Kris Jenner	10% (reported)	Publicly stated; layered with EP fees and other credits [1][2]

Why is Kris’s 10% momager fee worth about $200 million in 2025?

Two words explain it: scale and consistency. Kris applies a clear 10 percent management rule across some of the most visible celebrities on earth, with multiple revenue streams running at once. When that 10 percent rides on top of a multi-billion-dollar family enterprise, even a small slice becomes huge over time [1][4].

Think of how many income lines exist in the Kardashian-Jenner world in any given year: a flagship reality series on a leading streamer, spin-off projects, multi-year endorsements, modeling, brand licensing, product companies in beauty, fashion, and beverage, and public appearances. Each line can carry both direct talent pay and related bonuses or backend. Kris’s commission sits across much of that activity where she is engaged as the manager.

Show me the math: how does 10% add up?

Use this simple, mobile-friendly fee calculator table to see how Kris’s 10 percent can stack up across different deal sizes. These are examples to illustrate the math, not precise payouts from specific contracts.

Deal or revenue example	Total value	10% momager fee
One endorsement contract	$1,000,000	$100,000
Two-year endorsement package	$5,000,000	$500,000
TV appearance and bonuses for a season	$10,000,000	$1,000,000
Brand licensing sprint	$20,000,000	$2,000,000
Portfolio of deals across one child in a strong year	$50,000,000	$5,000,000

Now scale those examples across several children in the same year, and then across many years. Add executive producer fees from the family’s shows, which are separate from the 10 percent. The result explains how a steady manager commission can underpin a nine-figure personal net worth for Kris by 2025 [1][4].

Which big wins showed the power of her platform?

• Kylie Cosmetics reached a headline valuation around $1.2 billion in 2019 after the Coty stake deal, a sign of how large a family-born brand can become [1].
• The family’s TV and streaming presence moved from E! to Hulu in a reported nine-figure, multi-year content pact, indicating huge deal scale for the flagship series The Kardashians [1].

These headlines show the level at which Kris operates. Even when exact personal payouts are private, the size of the projects gives a clear view of how a consistent 10 percent and producer fees can support a $200 million fortune over time [1][4].

How did Kris negotiate the Hulu deal for The Kardashians, and why did it matter?

After 20 seasons of Keeping Up With the Kardashians on E!, Kris led the pivot to Hulu/Disney in 2021. Reports described the move as a nine-figure, multi-year content pact. She is an executive producer on The Kardashians, which also extends visibility and brand halo effects for every child’s venture [1].

Why this matters to her fee:

• It secures a premium content home. That ongoing platform keeps attention high for the entire family portfolio.
• It diversifies income with producer pay on top of management commissions.
• It strengthens negotiating leverage for endorsements and launch moments, which then cycle back into 10 percent commissions.

Kris’s role is both creative and commercial. She balances story, family boundaries, and business milestones, then negotiates with distributors to maximize the value of that story. Hulu’s deal showed her leverage after a long E! run. Forbes summarized it as a reported nine-figure pact, which underlines the scale of the content engine she helped build [1].

What new ventures like her eyewear ads add to Kris’s wealth in 2025?

In 2025, Kris keeps layering personal projects on top of management. This includes high-visibility campaigns and cameo partnerships that fit her polished image. Eyewear ads are a natural match for her signature sunglasses look, and celebrity eyewear partnerships can pay well into six or seven figures depending on scope and usage. These deals stack on top of her producer and manager income, growing her personal earnings.

More ways she diversifies income:

• Executive producing The Kardashians and related projects on Hulu [1].
• Occasional product collaborations in lifestyle and beauty that trade on her taste and authority [3].
• Paid speaking, appearances, and branded content aligned with her image as the architect of a celebrity business playbook [3][4].

Her Instagram presence also functions as a marketing channel that increases her value to advertisers and platforms. With each new venture, the halo lifts the broader family brands, which can also feed back into the 10 percent model [3].

Is Kris clashing with Kim over the grandkids’ careers, or is that just noise?

Fans love the idea of a momager versus momager standoff, especially as the next generation steps into the spotlight. In 2025 coverage, Kim addressed questions about being North’s momager and whether she gets paid like Kris. Page Six reported on Kim’s comments and the comparisons people make between their roles. Publicly, there’s no confirmed clash between Kris and Kim over the grandkids. The family presents a united, business-first front, even as dynamics evolve with new parent-child manager relationships [5].

The likely reality:

• Kris still guides the big picture for the family brand and content machine.
• Individual parents, like Kim, may manage their own children’s early steps and set their own structures for payment and protection.
• As the next generation grows, expect guardrails around school, privacy, and age-appropriate work. Any debate in the family likely stays off-camera or gets handled in private.

Will Kris’s style influence keep trending, and does style really drive revenue?

Yes. Style is a revenue engine for Kris because it supports positioning. Her uniform of tailored suits, statement jewelry, and sunglasses signals luxury and control. Media analysis has often framed Kris as a master of visual branding who understands how fashion can translate into trust and commerce. CNN’s culture coverage places her within a broader conversation about branding, motherhood, and influence, which shows why her image is more than a look. It’s a business signal [3].

Style as strategy:

• It boosts brand authority for beauty and fashion ventures that her children run.
• It improves deal flow by making her a natural fit for luxury and lifestyle campaigns.
• It supports premium pricing and partnership tiers because brands buy association with her aesthetic and track record.

How did Kris build the playbook that lets 10% keep winning?

Her path blends reality TV, social reach, and brand building. The steps looked like this:

1. Launch visibility. Keeping Up With the Kardashians debuted on E! in 2007 and ran 20 seasons, letting the family learn content and marketing at scale [1].
2. Turn attention into brands. Beauty, shapewear, athleisure, tequila, and lifestyle sites gave each child a business identity beyond the show [1].
3. Move to streaming. The Hulu/Disney pact in 2021 modernized distribution and pulled the family into a topline streaming lineup [1].
4. Stack revenue lines. As brands matured, endorsements, licensing, and DTC launches layered into a multi-channel machine.
5. Professionalize management. The 10 percent rule, formal contracts, and executive producer roles kept incentives aligned and income diversified [1][2].

How does Kris apply her fee across each child’s ventures without getting in the way?

Every family business can suffer from blurred lines. Kris’s edge is that she sets a clear manager fee, then adds producer roles and other credits where appropriate. Here is a simple, high-level look at typical venture categories for each child and where a management commission might touch. This is a generic overview, not a disclosure of private contracts.

Child	Flagship ventures	Where a 10% fee might apply*
Kim Kardashian	Skims, media, law-related initiatives, endorsements	Endorsements, licensing, TV payments, some brand-related pay where Kris manages
Kylie Jenner	Kylie Cosmetics, Kylie Skin, collaborations	Endorsements, licensing, TV payments; brand ops support subject to deal terms
Khloé Kardashian	Good American, media, endorsements	Endorsements, licensing, TV payments, appearances
Kourtney Kardashian Barker	Poosh, wellness collaborations, media	Endorsements, licensing, TV payments
Kendall Jenner	Modeling, 818 Tequila, fashion campaigns	Modeling and endorsements, TV payments; some brand work subject to terms
Rob Kardashian	Business appearances, selective projects	TV payments and endorsements where applicable

*Managers are often paid on revenue tied to their management services. Equity and special revenue shares depend on individual contracts and may not be public [1].

Want to dive deeper on the product-side valuations? Explore Kim’s shapewear story here: Kim Kardashian Skims Valuation 2025: Inside The $5 Billion Surge.

What contract mechanics make Kris’s 10% work year after year?

While specific contracts stay private, typical entertainment management agreements include:

• Commission rate and scope. The percentage, what income streams are covered, and whether it’s on gross or adjusted gross.
• Term and termination. How long the contract runs and how either party can exit.
• Exclusivity. Whether the manager is exclusive across all entertainment activities.
• Approval rights. When manager input is required on major deals.
• Producer roles. If projects include executive producer credits and separate fees.
• Conflict management. Disclosures and structures to handle family relationships and multiple clients inside one family brand.

Kris’s success suggests strong deal hygiene. A simple, public rule of 10 percent, layered with producer work, keeps incentives clear. Her famous phrase says it plainly: “I’ll take 10%” [2].

How does TV power her fee, and why is Hulu the engine?

TV is exposure that renews value every season. The Kardashians on Hulu is a global billboard for every family brand. It lifts search and social interest, drives product drops, and increases the size and frequency of endorsement deals. Kris earns separate producer fees from the series and benefits indirectly as her children sign bigger deals that carry her 10 percent [1].

Streaming also helps with international reach. As markets grow for beauty and fashion, the show’s presence on a Disney platform supports global brand credibility. That kind of distribution widens deal flow in ways a single-region show cannot match [1][3].

How big is the Kardashian-Jenner business universe that feeds the fee?

Consider the pieces:

• Beauty and skincare brands generating headline valuations, like Kylie Cosmetics at about $1.2 billion in 2019 after a major stake sale [1].
• Shapewear and fashion brands that have climbed in value and sales, such as Skims, which you can read more about here: Skims valuation 2025.
• A-list modeling and luxury campaigns from Kendall that bring top-tier endorsement rates.
• Good American, Poosh, and other lifestyle products and collaborations that round out the family’s reach.
• A long-running flagship show now on Hulu with producer economics and spinoff potential [1].

When you combine these income lines, the family’s universe can be discussed in billions. Even with conservative boundaries around exactly where Kris commissions apply, the platform is big enough that 10 percent adds up fast. That’s why estimates place her personal net worth around $200 million in 2025 [1][4].

What recent headlines matter for the momager conversation in 2025?

Two items stand out in 2025 coverage:

• Kim on being North’s momager. Page Six reported on whether Kim gets paid the same as Kris for managing North and how fans compare their roles. It fueled the public debate, but there is no clear sign of a family rupture [5].
• Ongoing Hulu momentum. Continued seasons of The Kardashians on Hulu keep the family’s engine humming. Forbes has framed the Disney pact as a nine-figure deal, which tells you why the content pipeline remains central to the business [1].

How does Kris balance personal brand deals with family management?

She picks partnerships that fit her persona, like eyewear, beauty, or classic luxury. Those choices avoid conflict with her children’s core brands and keep household synergies high. If a campaign amplifies Skims, Kylie Cosmetics, Good American, or 818 Tequila indirectly, it is a win for the platform. That flywheel is how a 10 percent fee on management can live alongside producer checks and personal endorsements without cannibalizing the family business [1][3].

What are the biggest risks to Kris’s 10% model, and how does she reduce them?

• Platform fatigue. Audiences can drift. Solution: evolve storytelling, refresh cast dynamics, and time product moments to episodes.
• Overexposure. Too many deals can water down brand value. Solution: prioritize high-fit, high-ROI partnerships and keep quality control tight.
• Succession. As the next generation grows, management responsibilities shift. Solution: set clear structures for minors and parents while keeping Kris as strategic counsel.
• Market cycles. Beauty and fashion are cyclical. Solution: diversify across categories and platforms so one segment’s dip does not crater the portfolio.

Can fans estimate Kris’s fee on a headline deal?

Use this quick guide to estimate, knowing that actual contracts may differ.

1. Check the reported value of a deal or payout.
2. Confirm whether a manager commission applies to that type of income.
3. Multiply by 10 percent for a rough number.
4. Remember producer fees are separate and may also apply.

Scenario	Reported or assumed payout	Estimated 10% fee
Single-brand endorsement	$2,500,000	$250,000
Multi-year TV participation and bonuses	$12,000,000	$1,200,000
Portfolio of endorsements across one year	$30,000,000	$3,000,000

These examples show why a repeatable 10 percent rule, spread across many deals and many years, can underpin a nine-figure fortune [1][2][4].

What quick facts should you know about Kris Jenner in 2025?

Item	Answer
Age	70 in 2025
Children	Kourtney, Kim, Khloé, Rob, Kendall, Kylie
Signature role	Momager and executive producer
Famous phrase	“I’ll take 10%” [2]
Key content pivot	From E! to Hulu/Disney with a reported nine-figure pact [1]
Net worth range	Often reported around $200 million in 2025 context [1][4]
Public persona	Chic, strategic, sunglasses queen, master negotiator [3]

For a lighter pop-culture angle, here’s another trending story tied to the family orbit: Timothe Chalamet and Kylie Jenner relationship update 2025.

Frequently Asked Questions (FAQs)

What is the Kris Jenner momager fee?

Kris commonly uses a 10 percent management commission on deals where she serves as manager for her children. She has publicly said, “I’ll take 10%,” and explained that it makes the work worth her time [1][2].

How much is Kris Jenner worth in 2025?

Estimates often place her around $200 million. The number varies by source and timing, but a nine-figure fortune is widely reported, supported by manager commissions and producer income [1][4].

How did the Hulu deal boost her earnings?

Forbes reported the family’s move to Hulu as a nine-figure, multi-year pact. As an executive producer, Kris earns separate producer fees, and the show’s visibility drives more deals across the family, which can carry her 10 percent commission [1].

Does Kris take equity in her children’s companies?

Specific ownership stakes are not always public. Managers sometimes get equity or special participation, but Kris is best known for her clear 10 percent rule and producer roles. Equity and bonus structures vary by deal [1].

Is there tension between Kris and Kim about the grandkids’ careers?

Public reporting in 2025 focused on Kim’s comments about being North’s momager and the pay comparisons people make. There’s no confirmed public clash between Kris and Kim. The family manages these dynamics privately while keeping a united brand front [5].

How does the 10 percent fee compare to industry standards?

It’s right in line. Many entertainment managers take 10 to 20 percent, depending on leverage and scope. In Kris’s case, 10 percent, plus producer work, has proven powerful because of the platform’s size and consistency [1][2].

What are Kris’s biggest business wins as a manager?

Turning a reality show into a durable brand engine, helping launch major beauty and fashion companies, and moving the flagship series to Hulu with a reported nine-figure deal. Those wins keep the deal pipeline full and the 10 percent flowing [1].

How can I estimate Kris’s commission on a headline deal?

Take the reported value and multiply by 10 percent if a manager fee applies. Remember that producer fees for TV are separate and may also apply [1][2].

Where can I follow Kris Jenner’s style and announcements?

Her Instagram is the best live feed for campaigns, family news, and style moments. Major media outlets and the Hulu series provide deeper context [3][4].

What’s one quote that sums up Kris’s business mindset?

“I’ll take 10%.” It’s simple, firm, and aligned with industry norms. Paired with relentless execution, it has become an iconic line in pop-culture business [2].

References

1. [1] Forbes (URL: https://www.forbes.com/sites/lisettevoytko/2022/10/14/how-kris-jenner-made-the-kardashians-famous-rich-and-insanely-influential/) – “Jenner takes a 10% fee; E! run context; reported nine-figure Hulu/Disney deal; brand-building strategy.”
2. [2] Forbes Video, YouTube (URL: https://www.youtube.com/watch?v=hllcWdTn894) – “Kris Jenner: ‘I’ll take 10%… that makes it worth my while.'”
3. [3] CNN Style and Culture (URL: https://www.cnn.com/style/article/kris-jenner-olivier-rousteing-the-art-of-motherhood) – “Context on Jenner’s momager role, branding and cultural influence.”
4. [4] Business Insider (URL: https://www.businessinsider.com/kris-jenner-net-worth-kardashians) – “Reporting on Kris Jenner’s net worth, income sources, and family businesses.”
5. [5] Page Six (URL: https://pagesix.com/2025/02/20/entertainment/kim-kardashian-reveals-whether-she-gets-paid-the-same-amount-as-kris-jenner-for-being-north-wests-momager/) – “Kim Kardashian addresses comparisons about being North’s momager and pay questions in 2025.”
6. [6] Wikipedia (URL: https://en.wikipedia.org/wiki/Kris_Jenner) – “Biography snapshot and background reference for age, family, and career overview.”