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Curious about the Princess Cruise commercial singer? Discover the definitive answer, ad history, timeline, and FAQs in clear, quick facts.
Because that voice feels familiar and the tune is iconic. A new or recently re-aired Princess Cruises spot often revives the famous Love Boat theme, which triggers instant nostalgia and sparks a simple question: who is singing it? Viewers also want to know if the commercial uses the original vocalist or a new recording for today’s ads. That curiosity is why searches for the Princess Cruise commercial singer keep climbing.

In short, people hear a timeless melody tied to cruising dreams, then jump online to find the singer’s name, when the song was recorded, and whether Princess Cruises still uses the same voice it made famous decades ago.

The original, most recognized singer of the Love Boat theme is Jack Jones, whose voice many people associate with Princess Cruises commercials and the classic TV show soundtrack[1]. In some modern ads, Princess Cruises may use re-recorded vocals that are not always publicly credited, so a new spot you heard could feature a different vocalist while still echoing the original melody[2].
Because the ad taps into the Love Boat theme, one of television’s most memorable songs. The theme ran with the classic series and later became part of the Princess Cruises brand story through decades of advertising and onboard entertainment. When a commercial borrows the melody or a close variation, it instantly triggers recognition and nostalgia, even if the current vocalist is a newer studio recording and not the original singer[1][2].
The Love Boat theme is the opening song from the television series The Love Boat. The music was composed by Charles Fox and the lyrics were written by Paul Williams. Jack Jones recorded the original and most famous vocal version. In the show’s later years, Dionne Warwick recorded a version for the final season[1].
The Love Boat helped popularize the idea of cruising as a joyful, romantic escape. Princess Cruises is directly linked to that legacy because its ships and brand were featured during the classic TV era. Princess has continued to embrace that history in select ads and brand storytelling, which is why you still hear riffs or full renditions of the theme in modern marketing and onboard experiences[2].


He is the original voice most people think of, but a recent ad may be using a fresh studio recording by a different vocalist. Many modern national campaigns commission new vocals to update the sound for current audiences, and not every ad includes a public credit for the singer. If you heard a female voice in the spot, that is almost certainly a new rendition, not the original TV recording[1][2].
If you want to be absolutely sure about a specific commercial, check whether Princess Cruises has posted the ad on its newsroom or official YouTube channel. Ads sometimes include credits in the video description or in an attached press release[2].
Here is a quick, mobile-friendly snapshot of what is publicly known:
| Era | Version | Vocalist | Notes |
|---|---|---|---|
| 1977–1986 | Original TV theme | Jack Jones | Most recognized voice tied to the show and brand[1] |
| 1986–1987 | Final season version | Dionne Warwick | Later TV-season recording of the theme[1] |
| 1990s–Today | Commercial reuses and re-records | Varies by spot | Some ads use the original feel; many use new vocalists not always publicly credited[2] |
Try these simple steps:
You can usually find current Princess Cruises ads on the company’s official YouTube channel or press newsroom. To hear the original song versions legally, use licensed music platforms that carry Jack Jones recordings, and check TV streaming services that carry The Love Boat for the theme as part of the show. Always use official sources for the best quality and compliance with rights.
Princess often casts different performers across campaigns, so there is no single actress across all spots. Some commercials highlight a solo traveler on a balcony, a couple sharing a sail-away moment, or families enjoying entertainment onboard. Princess also partners with well-known hosts and personalities for related programming, such as The Real Love Boat series, which featured celebrity hosts rather than a single ad actress[2][3]. If you are trying to identify one specific actress, check the ad’s description on the official upload, the Princess newsroom, or Princess social channels for credits.

Here is a simple timeline that keeps the focus on confirmed, public touchpoints:
Music makes brands memorable. A classic melody like the Love Boat theme carries emotional weight, instant recognition, and a positive mood. When a commercial uses a familiar tune, it reduces the time needed to connect with the viewer. That is especially useful in 15 or 30 seconds. Nostalgia also boosts recall, and it can spark social chatter that drives search and sharing.
Two things stand out. First, the recognizable theme acts like a memory shortcut. Second, the ad pairs visuals of the sea, a balcony, or on-deck glamour with that melody. The combination links a feeling of possibility with a sound that audiences already love. That pairing explains why viewers remember the ad and then go searching to find the singer’s name.
Sometimes yes, sometimes not publicly. If the ad’s vocalist is a featured artist or the campaign involves a formal music release, Princess may share credits in a press release or video description. For other ads, the vocals can be recorded by a studio singer without public credit. Your best bet is to check the Princess Cruises newsroom and the official YouTube upload for credits attached to a specific spot[2].
It is possible, but ads often use either a licensed master recording or a re-record. Re-records are popular because they allow a new tempo, a different vocal timbre, and updated production while preserving the melody. If the recording in your ad sounds brighter, faster, or more contemporary than the original TV theme, it is likely a re-record.
Here is a simple comparison to guide your ear:
| Version | Vocal style | Where you are likely to hear it | Credit status |
|---|---|---|---|
| Original TV theme (1977) | Smooth baritone, classic big-band pop feel | Classic episodes, archival clips, some nostalgia edits | Jack Jones credited as vocalist[1] |
| Later TV-season version | Elegant, soulful pop phrasing | Final-season episodes of the series | Dionne Warwick credited as vocalist[1] |
| Modern ad re-record | Often brighter, sometimes female lead, tighter runtime | Recent Princess TV and digital ads | Varies; sometimes not publicly credited[2] |
Princess is known for robust onboard entertainment, which can include guest-participation shows, live bands, and production revues. While the exact programming changes over time and by ship, the brand’s entertainment identity keeps music and performance central. The overall association with the Love Boat legacy remains part of Princess’s story, including through special events and media tie-ins that celebrate cruising culture[5].
There are several reasons. A re-record can fit a 15-second edit better, emphasize a specific lyric, or match the tonality of the commercial’s voiceover and sound design. A new take can also align the ad with today’s audio trends while respecting the melody that audiences recognize.
Many ad vocals are performed by seasoned session singers. They are professionals hired for precision, consistency, and range. These vocalists often remain uncredited in public-facing materials, even when their voice leaves a strong impression on viewers. That is common in advertising and does not reduce the impact of their performance.
If you enjoy watching music talent bridge into screen roles, you can explore features like Loren Gray’s acting evolution. For a look at how health and entertainment stories connect in lifestyle media, see this profile of a People Magazine health writer.
Three layers matter: songwriting, publishing, and master recording. The Love Boat theme credits the composer and lyricist. Publishers manage licensing. The master is the record you actually hear. An ad might license the original master or record a new one. PRO databases help confirm songwriters and publishers, but they do not always list the specific studio singer on an ad re-record[4].
Use primary sources first. The Princess Cruises newsroom and official social channels are primary for campaign details. Verified media coverage from major outlets comes next. Fan forums are great for discussion but sometimes mix opinion with speculation. When in doubt, look for a press release, on-record interview, or an official channel upload[2][3].
Say this: the voice everyone remembers on the Love Boat theme is Jack Jones. Some Princess commercials use new vocals that echo his version, so the new spot you heard may be a modern re-record rather than the original track[1][2].

Yes. Global campaigns sometimes ship with variations by region or edit length. A 15-second cut in one country could have a slightly different vocal or mix than a 30-second cut in another. That is why you may hear subtle differences when traveling or when watching a spot on different platforms.
Princess and major media outlets sometimes share high-level marketing highlights for notable campaigns. When released, these updates can include impressions, engagement figures, or search interest trends, often summarized in newsroom posts or trade coverage[2][3]. If you want specifics for a campaign window, check for official posts that mention figures or provide links to trusted coverage.
Sure. The Love Boat theme began as a TV show opener sung by Jack Jones, then became a cultural shorthand for carefree cruising. Princess Cruises embraced that legacy, occasionally weaving the tune or its spirit into ads and events over the years. Today, the brand still benefits from the melody’s instant recognition, whether using archival recordings or new studio vocals that carry the same wink of nostalgia[1][2].
Listen for these clues. Is the pace tighter than the original TV opener? Are there modern pop production touches, like brighter EQ or stacked harmonies that feel contemporary? Does the vocal sound more like a session pop voice than retro big-band crooning? If yes, it is likely a re-record crafted for the ad cut.
It is possible, though most advertising vocals are handled by session talent. If a celebrity vocalist records a special version, Princess would likely mention it in official materials because it benefits the campaign to do so. When a singer is not credited, it usually indicates a studio vocalist rather than a headline name[2].
Play a verified Jack Jones recording of the theme, then play the ad clip. If the voice is brighter, feels more modern, or has a different gender, it is a new recording. If the tone is vintage crooner with lush orchestration that matches classic audio textures, it may be the original master or a careful recreation of that style.
Yes, here is a compact and mobile-friendly view:
| Year | Milestone | Singer |
|---|---|---|
| 1977 | TV theme debuts on The Love Boat | Jack Jones[1] |
| 1986–1987 | Later-season theme refresh | Dionne Warwick[1] |
| 2010s–2020s | Selective ad reuses and re-records | Varies by ad, often uncredited[2] |
| 2022+ | Love Boat concept revived in new TV format | Hosts, not a single ad vocalist[2][3] |
Princess promotes entertainment as a core part of the cruise experience. Guests can expect live performances, guest participation shows, and a range of music-led experiences depending on the ship and season[5]. While the exact theme song performance may not be a nightly feature, the overall Love Boat association continues to inform how Princess tells its story about joy, romance, and sea-going fun.
Bookmark the official Princess Cruises newsroom and YouTube channel. When new commercials drop, those locations are the most reliable places to find the latest version, any available credits, and more context about the creative direction and onboard tie-ins[2].

The original singer most people recognize is Jack Jones from the TV theme. However, many current ads use new studio vocals that are not always publicly credited[1][2].
No. The original TV vocalist was Jack Jones. If you are hearing a female voice, that is a new rendition recorded for modern use[1][2].
Composer Charles Fox and lyricist Paul Williams wrote the song. Jack Jones made the most famous recording, and Dionne Warwick recorded a later-season version[1].
Princess continues to embrace the Love Boat legacy in brand storytelling and select campaigns. You may hear the melody or a new arrangement in ads and special content from time to time[2].
Check the Princess Cruises newsroom and the official YouTube upload for the ad. If the vocalist is credited, that is where you will find it[2].
Advertising often relies on session singers whose work is not publicly credited. The rights may cover usage, but the ad may not list the performer by name[4].
Princess focuses on live entertainment and music-led experiences, and the brand’s Love Boat association remains part of the narrative. The exact programming varies by sailing and ship[5].
Yes. Dionne Warwick recorded a version for the show’s later season, following the original Jack Jones recording that most people know from earlier seasons[1].
Yes. Princess often shares campaign overviews, brand statements, and occasional credits through its newsroom. That is the most authoritative source for official details[2].
Yes, through licensed music platforms that carry Jack Jones recordings and through official streaming services that include The Love Boat, where available in your region.